Many authors believe that the first step to making their book a bestseller is to complete the manuscript. They sigh with relief at the thought that they might need to generate press coverage. This is crucial for a successful launch.
Amazon adds over 100,000 books to its online library each month. But, very rarely is a title a bestseller. The digital age is characterized by readership trends that suggest a shift towards digital media. Publicizing a book has become Facebook jail meme more difficult. But, your book can be successful if it generates public attention through media coverage. An experienced digital PR agency can help authors get better online exposure and generate media coverage for their book launch. Here are some tips for authors:
- Conduct a audit of your PR
A PR audit is the first step in generating media coverage. Before pitching a book to media outlets like USA Today and Forbes, a PR audit helps authors identify the most important aspects of a book. A PR audit sets clear goals for media promotion and sets your expectations. A PR audit can help media placement agencies improve author branding and highlight press-worthy aspects of books using tools like socialmedia verification services. An audit of PR is essential for creating press and can be used by the right digital PR agency to help you get media exposure.
- Create a press release
A press release is a powerful tool to raise awareness about a book’s launch before it actually happens. The press release helps the book reach new markets and audiences by leveraging the influence from credible publications that highlight the book’s resourcefulness to its loyal readers. Press releases increase SEO optimization and traffic by redirecting search engines queries to the website. 71% of journalists believe press releases are useful for publication. They are often bombarded with brand pitches and it is important to craft a compelling pitch in order to grab their attention. Media PR agencies are skilled in creating pitches that stimulate curiosity. To highlight important points, they include excerpts from the book and key statistics. A media PR agency can help you create the perfect media pitch for publicity about the book.
It is important to understand their preferences and benchmarks before you create a pitch for popular publications. Before you send your pitch, think about their needs. Also, create a concise pitch that explains why the book is worth reading, why it is relevant for editors and what its importance to readers. Be clear and concise in the language you use. If you have a good relationship with editors and journalists of the publication, it is a plus. If you don’t have the right contacts, consult a digital PR agency who can help you get featured in Forbes or other respected publications.
- Tell the relevant publications
Relevant targeting is the most important step in generating media coverage. A mention in Forbes may be more beneficial if your book is relevant to business readers than a mention on WIRED. It is important to pitch the right publications to increase the conversion rate of your media features. A media placement agency can help you find the right publications to cover your book. A media placement agency has access to the best media outlets and can help you get featured in Tech Times and USA Today.
It takes hard work and careful planning to get media coverage for a book. Authors might not have the resources or time to do so. A digital PR agency could be a good alternative. A trusted digital PR agency can help you with how to be featured on USA Today and other media outlets. They will also create a roadmap for your success.